WHY INVEST IN THE AUVERGNE? Located as it is right on the European North/South axis, the Auvergne is the ideal place to be based for companies wishing to reach out to European markets. As a region with a strong industrial tradition, the Auvergne has well developed logistics expertise which favours the establishment of companies with international markets. These are complemented by a range of dynamic small to medium sized companies, some of which are leaders in their field. Many foreign companies have already come to join them. WHICH CLUSTER OF EXCELLENCE ARE YOU INTERESTED IN ? The Auvergne region has developed several genuine sectors of excellence, such as agri-foods, health and nutrition, materials, wood and information technology. These business clusters are supported by wide-ranging and highly pertinent training and education courses, as well as by recognised research and technology transfer organisations. In 2005, the Auvergne region was awarded three « national scale » competitivity clusters: for cereals, meat and mechanical engineering. The « Innovation in cereals » cluster, a partnership principally between Limagrain and INRA, aims to improve seed selection techniques so that for example, products more suited to nutritional need can be developed. It also aims to manufacture a biodegradeable plastic from the chemical content of cereals. The « Meat and meat products » cluster, led by the Meat Institute Development Association, has safety and hygiene as its guiding principles. It should be noted that Clermont-Ferrand possesses 80% of the national research and development resources for the meat sector. The « Via Méca » cluster is a grouping of the aeronautical and industrial equipment industries from six regions, including the Auvergne. Its aim is to create new materials to make vehicles lighter, for example; or to ensure better operational reliability for mechanical systems. WHAT ARE YOUR REQUIREMENTS? The Investor Reception section of the Regional Economic Development Agency for the Auvergne is there to assist you at every stage of your localization or development project. ATTRACTIVE PROPERTY AVAILABLE Wether looking for premises or land only, the property market is particularly attractive to companies wishing to locate to the Auvergne. For example, the rental cost for new office premises is between 3 and 6 times cheaper in the Auvergne than in Paris, and half the cost of rental in Lyon. Equally, the purchase price per square metre of land is ten times cheaper than in Paris and 7 times cheaper than in Lyon.